How do Perceived Risks of Owning Luxury Brands Trigger Disposition towards Access-based Alternatives Mediating and Moderating Mechanisms
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Authors
- Pradip Sadarangani
- Kirti Pahuja
Publication Details
- Journal
- International Journal of Business Excellence
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijbex.2025.10073133
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00