Multi-layer network analysis of ACG color semantic hierarchies in digital cultural communication

Digital color design lacks scientific guidance beyond designer intuition, limiting cultural product effectiveness. This study develops a cognitive hierarchy framework integrating feature integration, ecological perception, and cultural semiotics theories to quantify ACG color cognition through network analysis. Analyzing 38,566 social media posts, three-layer semantic networks (perceptual, associative, symbolic) reveal systematic structural differences with"scale reduction-power concentration"patterns. Network position demonstrates strong association with propagation effects: perceptual layer PageRank correlates with frequency at r = 0.991 (p = 5.78e-200), explaining cognitive simplicity's transmission advantage. Cross-layer coupling identifies 1709 bridging nodes (colors that connect different network communities) with gradient connection strengths validating spreading activation theory in collective cognition. High-propagation colors exhibit significant centrality advantages, confirming structural position's decisive role. This represents the operationalized conversion from cognitive psychology to complex network analysis, establishing data-driven foundations for cultural communication design strategies.

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Publication Details

Journal
Scientific Reports
Published
2025-08-29
DOI
https://doi.org/10.1038/s41598-025-17201-z
Primary Topic
Color perception and design
Type
article
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article

Multi-layer network analysis of ACG color semantic hierarchies in digital cultural communication

Qian Zhao, Xiaoqi Chen
Scientific Reports
Color perception and design
article

Multi-layer network analysis of ACG color semantic hierarchies in digital cultural communication

Qian Zhao, Xiaoqi Chen
article en

Abstract

Digital color design lacks scientific guidance beyond designer intuition, limiting cultural product effectiveness. This study develops a cognitive hierarchy framework integrating feature integration, ecological perception, and cultural semiotics theories to quantify ACG color cognition through network analysis. Analyzing 38,566 social media posts, three-layer semantic networks (perceptual, associative, symbolic) reveal systematic structural differences with"scale reduction-power concentration"patterns. Network position demonstrates strong association with propagation effects: perceptual layer PageRank correlates with frequency at r = 0.991 (p = 5.78e-200), explaining cognitive simplicity's transmission advantage. Cross-layer coupling identifies 1709 bridging nodes (colors that connect different network communities) with gradient connection strengths validating spreading activation theory in collective cognition. High-propagation colors exhibit significant centrality advantages, confirming structural position's decisive role. This represents the operationalized conversion from cognitive psychology to complex network analysis, establishing data-driven foundations for cultural communication design strategies.

Scientific ReportsVol. 15(1)
Nanjing University of the Arts (CN), Taylor's University (MY)
Openalex Percentile: Top 74%
Color perception and design
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Multi-layer network analysis of ACG color semantic hierarchies in digital cultural communication — Qian Zhao, Xiaoqi Chen · Scientific Reports (2025) | TGRS Research Map | TGRS