A Comprehensive Review of Supply Chain Logistics in Omnichannel Retail Environment

The integration of multiple retail channels has revolutionized consumer shopping experiences, leading to the rise of omnichannel retailing. This paper explores the impact of omnichannel strategies on supply chain management, emphasizing the need for advanced technologies and strategic planning to meet evolving customer expectations. The rapid evolution of omnichannel retailing has significantly transformed traditional retail practices and supply chain management. This paper provides a comprehensive review of the impact of omnichannel strategies on supply chain logistics. By integrating various shopping platforms-online, in-store, and mobile-omnichannel retailing offers a seamless and flexible shopping experience, driven by technological advancements and changing consumer behaviors. The research explores how advanced technologies like AI and IoT enhance supply chain efficiency and responsiveness, meeting customer expectations for convenience and speed. Additionally, the study examines the challenges and barriers in implementing omnichannel strategies, emphasizing the importance of internal and external logistics integration. The findings highlight the need for strategic planning and collaboration with third-party logistics providers to optimize supply chain performance and sustainability.