The Impact of Podcasting on Learning Outcomes in Communication Education: The Mediating Role of Engagement and Perceived Usefulness

The integration of podcasting into higher education has revolutionized learning methodologies, offering a flexible, engaging, and learner-centered approach. This study examines the impact of podcasting attributes on learning outcomes among communication students in Calamba City, Laguna, with engagement and perceived usefulness as mediating variables. Grounded in the Technology Acceptance Model (TAM) and Engagement Theory, this research employs Structural Equation Modeling (SEM) to analyze data collected from undergraduate communication students. The findings reveal that well-structured and interactive podcasts significantly enhance student engagement and perceived usefulness, positively mediating the relationship between podcasting attributes and learning outcomes. Results indicate that podcasting fosters cognitive engagement, facilitates knowledge retention, and improves academic performance, serving as an effective pedagogical tool. The study underscores the need for educators to optimize podcast content through high-quality production, structured delivery, and interactive elements to maximize its educational benefits. Moreover, it highlights the importance of accessibility and inclusivity in podcast-based learning to accommodate diverse learners. The research provides critical insights for educational institutions leveraging digital tools for enhanced student engagement and academic success. Future studies should explore the long-term cognitive effects of podcast-based learning and its adaptability across different disciplines. This study contributes to the evolving discourse on digital pedagogy, reinforcing podcasting as a strategic medium for modern education