Estimating Position and Social Influence Effects in Online Search
This paper estimates position and social influence effects in online search using a structural model and field experiment data.
Authors
- Andrew T. Ching (ORCID: https://orcid.org/0000-0002-0907-284X)
- Brian T. Ratchford (ORCID: https://orcid.org/0000-0003-2202-3679)
- Shervin Shahrokhi Tehrani (ORCID: https://orcid.org/0000-0001-5244-9705)
- Ata Jameei Osgouei (ORCID: https://orcid.org/0009-0006-2725-685X)
Institutions
- Fairfield University (US)
- Johns Hopkins University (US)
- The University of Texas at Dallas (US)
Publication Details
- Journal
- Marketing Science
- Published
- 2025-08-29
- DOI
- https://doi.org/10.1287/mksc.2023.0392
- Citations
- 1
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 4.20