Optimizing performance through Strategic Workforce Planning: An empirical model applied to Moroccan SMES

This paper explores the contribution of Strategic Workforce Planning (SWP) to the performance of Moroccan SMEs, with a particular focus on how managers are involved in the process.The study shows that when SWP is integrated consistently into business practices, it becomes a key driver of organizational performance.At the same time, the way managers engage with these initiatives can shape outcomes differently across various dimensions.These findings point to the importance of ensuring that SWP is closely aligned with operational priorities if it is to deliver lasting value for firms.This raises a central question: Does implementing SWP genuinely improve organizational performance, and under what conditions does this link become significant?In other words, how does SWP, as a tool for anticipating and strategically aligning competencies, influence overall business performance, and to what extent is this relationship shaped by specific organizational and managerial factors?This study seeks to explore these questions empirically through a conceptual model that incorporates the key dimensions of SWP, relevant contextual variables, and organizational performance indicators, with the aim of offering a renewed and practical perspective on its role in enhancing performance.