QUALITY OF DIGITAL PRODUCT AND OPPORTUNITIES TO RAISE IT: A VIEW FROM THE POSITION OF CORPORATE MANAGEMENT

Management of the quality of digital products is necessary for creating an attractive technological infrastructure, in which companies, organisations, and the private sector can effectively use the advantages of innovative technologies which can improve the implementation of various processes and tasks.This paper presents and analyses the specifics of management and improvement of the quality of digital products from the positions of developers.We revealed various features inherent to managing large companies that manufacture digital products.These features are connected mainly with corporate approaches in this direction.We revealed that the formation of these approaches to management is connected either with strategic milestones within the focus on certain sectorial or functional directions or is created within the expansion of the initial type of economic activities.Among the main approaches to quality management and improvement, we distinguished those that are most relevant at the current stage of the digital economy.Approaches aimed at consideration of risks and consumer expectations, as well as narrow specialization of developing company, are most efficient.The purpose of this paper is to elaborate on the directions of management of digital product quality and opportunities to raise it by company developers.The novel aspect of this paper lies in the establishment of the features of management and improvement of the quality of digital products in the context of corporate strategies and sectorial focus.