UNDERSTANDING HOSPITALITY AS A LIFE QUALITY PRACTICE IN THE FIELD OF GASTRODIPLOMACY THROUGH SYSTEMS APPROACH

Hospitality, which to this day still lacks a clear and unified definition, is often divided by the (non-)commercial aspect concerning the perception of the concept.A social practice beyond the tourism activity itself is an important component of gastronomic diplomacy.It is increasingly used today to raise the image, international recognition and differentiation of a given national entity in the (tourism) world.A clearer definition of the concept is also needed in the case of food diplomacy, as the core meaning is different from that of similar terms, such as culinary diplomacy.The methodological framework for exploring the embeddedness and connectivity of (non-)commercial hospitality with a specific food diplomacy form consists of the autoethnographic method, conducted on the case of the hospitableness symbol in an Arabic-speaking country, which, in conjunction with the theoretical literature review and personal observations and experiences, served as a basis for the creation of a system diagram in the field of soft system of system thinking.