INNOVATIONS, MANAGEMENT, PRODUCT QUALITY, MANAGEMENT DECISIONS, LOGIC OF DECISION-MAKING, TECHNOLOGIES, DIGITALIZATION

This paper considers the concept of the influence of innovations management on product quality in the conditions of quick technological change, tough competition, and high level of market volatility.The paper pays significant attention to the substantiation of conceptual and theoretical provisions which explain the connection between innovations and parameters of quality, the level of which grows in the case of rational management tools.Methodological approaches to the assessment of the effectiveness of innovations from the position of product quality are considered, and an important role of a strategic approach to management, the use of the potential of Total Quality Management (TQM), ensuring the systemic and progressive character of innovative development from the position of product quality management are explained.The complex analysis of innovative management on product quality from the position of technological, organisational, and digital changes is performed.Algorithms of managerial decision-making in the sphere of innovations are provided, the necessity of using multicriterial approaches to assess the effectiveness of innovative solutions is emphasized, and the key mechanisms of implementing digital tools in the quality management system are outlined.The research results point to the presence of significant potential for improvement of product quality due to innovation management.The basis of this is the use of effective algorithms of decision-making and the integration of innovative approaches in the processes of ensuring quality given modern challenges.