Significanceof quality system implementation and certification for Croatian companies'business in various economic activities

Within the context of growing globalisation and turbulence on the global and local markets only companies, that successfully and timely manage to adapt to constant environmental changes and to accept imperative business paradigms, seem to be capable of compete with rival companies. That way, they maintain and/or strengthen their market position. Aspiration for enhancing business and competitive-ness is frequently a crucial reason for quality system implementation and certification according to the requirements of the international standard ISO 9001, which significance has been investigated for the purpose of the paper, in the context of achieved effects for business performance of sampled Croatian companies in various economic activities. The survey results clearly indicate positive impact, which might present a proper basis for accepting the studied business con-cept in non-certified companies. Basically, the surveyed certified com-panies consider it as an unquestionable recommendation for compet-ing with new market challenges.