EXPLORING THE DYNAMICS OF PUBLIC SERVICE CO-PRODUCTION: DRIVERS, OPPORTUNITIES, CHALLENGES AND CASE INSIGHTS IN CULTURAL DOMAIN

The concept of co-production, also known as citizen or beneficiaries’ participation in the delivery of public services, is not a new one, and it has been an established practice for quite some time. As users and institutions from public administration, as well as other types of organisations, work together to improve public services, this concept is gaining more and more recognition. This study aims to determine the key factors influencing the co-production of public services, main opportunities and challenges starting with investigation of specialized literature and continuing with concrete examples of co-production in cultural services provided by museums. The case insights studies presented explores the role of co-production in museums, particularly how involving visitors in the creation and delivery of services enhances diversity and improves quality. Drawing on real-world examples, theoretical frameworks, and scholarly research, this study highlights the benefits and challenges of co-production in general, and in the museum sector in particular.