Bridging the Gap: How Technology Is Helping Mid-Size Businesses Grow in India

This paper explores how digital tools are shaping the growth of Micro, Small and Medium Enterprises (MSMEs) in India. It examines the impact of technologies such as digital payments, e-commerce platforms, and ERP systems on business performance, employment, and market access. Using secondary research, analysis of published reports and recent case studies, the study highlights how adoption of digital tools supported by government initiatives has helped MSMEs become more resilient, improve productivity, especially post-COVID-19. While progress is evident, challenges such as limited digital infrastructure and educational and structural barriers remain. The paper concludes with suggestions to support broader, more inclusive digital growth in the sector.