Exploration and Practice of Cultivating Innovative and Entrepreneurial Abilities for Students majoring in Cultural Management in Advantageous Engineering Universities under the Background of New Liberal Arts

Based on the practical exploration of Hubei University of Automotive Industry, this article systematically analyzes the current situation and problems of cultivating innovation and entrepreneurship abilities of students majoring in literature and management in engineering advantageous universities under the background of new liberal arts, and proposes a double helix training mode based on "engineering empowerment and integration of literature and management".By constructing an interdisciplinary curriculum system, a collaborative practice platform between schools and enterprises, and an innovative evaluation mechanism, this article elaborates in detail on the implementation path and guarantee conditions of this model, verifying its effectiveness in enhancing students' innovative thinking, practical ability, and employment competitiveness, providing talent support for local economic transformation and upgrading, and Formed a replicable experience.