The neural impact of editing on viewer narrative cognition in virtual reality films: eye-tracking insights into neural mechanisms
Unedited VR films promote emotional coherence driven by the amygdala and maintain attention stability mediated by the prefrontal cortex, which enhances immersive narrative cognition. In contrast, editing techniques prioritize cognitive efficiency at the expense of emotional experience. To maintain immersion, filmmakers should focus on seamless transitions, while strategically using edits to direct attention in the complex 360° environment of VR. These findings contribute to neurocinematic theory by connecting the neural dynamics induced by editing with behavioral outcomes, offering practical insights for VR content creation.
Authors
- Qiaoling Zou (ORCID: https://orcid.org/0000-0002-8907-6161)
- Zishun Su (ORCID: https://orcid.org/0000-0002-0657-8191)
- Dongning Li (ORCID: https://orcid.org/0000-0003-2893-1432)
- Li Zhang (ORCID: https://orcid.org/0000-0002-9386-8938)
- Wang Zheng
- Z. C. Zhuo (ORCID: https://orcid.org/0009-0008-2817-3014)
Institutions
- Jiangnan University (CN)
- Shanghai Business School (CN)
- Wuxi Taihu Hospital (CN)
Publication Details
- Journal
- Frontiers in Psychology
- Published
- 2025-08-29
- DOI
- https://doi.org/10.3389/fpsyg.2025.1584250
- Primary Topic
- Virtual Reality Applications and Impacts
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- National Social Science Fund of China