MEDICINSKI I EKONOMSKI KONTEKST UTICAJA COVID – 19 NA POSLOVANJE PREDUZEĆA SA OSVRTOM NA DRŽAVE ZAPADNOG BALKANA

The global coronavirus epidemic has produced catastrophicconsequences in all areas of the functioning and organization of the international community. Negative tendencies are clearly manifested in the economic, security and wider social sphere of all formation, and the businesses. The existence of the human population is dramatically endangered with an uncertain final result. Crisis trends are especially manifested in underdeveloped areas of the planetary system, as well as in the countries of the Western Balkans. The processes of minimizing and eventual elimination of the COVID - 19 pandemic, ie other plagues, position the leading role of academic representatives. It implies a radical reorganization of institutions with innovated universal action of competent factors at all levels of organization of society.