Addressing unsustainability with the mindset that caused it

Despite eurocentrism being the dominant global mindset and the rich body of scholarship dedicated to it, there are limited studies exploring sustainability through this lens, from which much of the unsustainability stems from. This systematic literature review examines how this overlooked connection exacerbates sustainability problems and how responses aimed at solving these issues often end up perpetuating them. By identifying the core aspects of eurocentrism - superiority, oppression and domination, modernity, and universality - the study unveils how eurocentrism manifests in sustainability discourses and practices. This contribution is important because, despite the growing adoption of sustainability practices and strategies by businesses, sustainability issues continue to worsen. Hence, there is an imperative to move beyond endorsing eurocentric sustainability, which promotes the superiority and universality of Western knowledge and values, and toward approaches that embrace pluriversality to better promote sustainability, equity, and justice.