INTENSITAS PENGGUNAAN MEDIA SOSIAL DAN PROKRASTINASI AKADEMIK: SEBUAH ANALISIS EMPIRIS

Intensity of social media use refers to how often and how long or the frequency of individuals in accessing and using social media. Academic procrastination is a form of delay in completing academic tasks that includes behavioral, affective, cognitive and motivational aspects. This study uses a quantitative approach with a correlational research design. This study aims to determine the relationship between the intensity of social media use and students' academic procrastination. The results of the instrument trial obtained that the intensity of social media use instrument contained 37 valid statements out of 40 statements with an instrument reliability coefficient of 0.988, while the academic procrastination instrument had 47 valid statements with an instrument reliability coefficient of 0.983. The results of the research data processing obtained a correlation value of the intensity of social media use and academic procrastination of 0.911. These results state that there is a positive and significant relationship between the intensity of social media use and academic procrastination. This means that the higher the intensity of social media use, the higher the student's academic procrastination, and vice versa. The intensity of social media use contributes to students' academic procrastination by 82% and other factors by (18%). Academic supervisors are advised to hold regular meetings with students to discuss procrastination, its impacts and reduction strategies through individual and classical counseling. Suggestions for further researchers to conduct research on procrastination reviewed from the motivational aspect.