THE INFLUENCE OF ARTIFICIAL INTELLIGENCE-GENERATED ADVERTISING ON CONSUMER PURCHASING BEHAVIOR AND INTENTIONS

This study aims to identify how AI-generated content and advertising differ from traditional advertising in terms of how information influences consumer purchase behavior and intentions. The study used quantitative analysis to determine how AI-generated advertising influences consumer purchase behavior. The study found that AI-generated advertising influences consumer behavior and purchasing intention.

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Publication Details

Journal
Бизнес & инноваци.
Published
2025-03-01
DOI
https://doi.org/10.22353/jbai.2025110101
Primary Topic
Impact of AI and Big Data on Business and Society
Type
article
Field-Weighted Citation Impact
0.00
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article

THE INFLUENCE OF ARTIFICIAL INTELLIGENCE-GENERATED ADVERTISING ON CONSUMER PURCHASING BEHAVIOR AND INTENTIONS

Бизнес & инноваци.
Impact of AI and Big Data on Business and Society
article

THE INFLUENCE OF ARTIFICIAL INTELLIGENCE-GENERATED ADVERTISING ON CONSUMER PURCHASING BEHAVIOR AND INTENTIONS

article en

Abstract

This study aims to identify how AI-generated content and advertising differ from traditional advertising in terms of how information influences consumer purchase behavior and intentions. The study used quantitative analysis to determine how AI-generated advertising influences consumer purchase behavior. The study found that AI-generated advertising influences consumer behavior and purchasing intention.

Бизнес & инноваци.Vol. 11(1)
National University of Mongolia (MN)
Openalex Percentile: Top 73%
Impact of AI and Big Data on Business and Society
DOIOpen Access PDFOpenAlex
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THE INFLUENCE OF ARTIFICIAL INTELLIGENCE-GENERATED ADVERTISING ON CONSUMER PURCHASING BEHAVIOR AND INTENTIONS · Бизнес & инноваци. (2025) | TGRS Research Map | TGRS