STUDY ON FINANCIAL PLANNING FOR INDIVIDUAL INVESTORS

Financial planning plays a vital role in an individual’s economic well-being as it helps in achieving both short-term and long-term financial objectives. In the modern era, where economic uncertainties, inflationary pressures, rising healthcare costs, and fluctuating job security prevail, systematic financial planning is no longer optional but essential. This study investigates the practices, awareness, and behavioral aspects of individual investors towards financial planning. It emphasizes how investors allocate their income between savings, consumption, and investments, and how financial literacy impacts their decision-making process. The research further analyzes the influence of demographic variables such as age, gender, occupation, income level, and risk tolerance on investment decisions. The study provides empirical insights into the challenges faced by individuals in creating and executing financial plans, and offers recommendations to promote structured financial management for long-term wealth accumulation, retirement preparedness, and risk minimization