Pengaruh Promosi, Tempat, Produk, dan Harga Terhadap Peningkatan Penjualan

This research examines the impact of promotion, location, product, and price on increasing sales of motorcycle spare parts at UD Tri Buana Tunggal Sumenep Regency. Utilizing a quantitative approach with multivariate associative methods, data was collected through questionnaires distributed to the company's employees. The total sample consists of all employees, determined using a saturated sampling technique. The study aims to analyze how these four variables promotion, location, product, and price affect sales increases. The results of the analysis show that promotion has a significant effect on increasing sales, with a T-statistic of 2.988 and a P-value of 0.003. The place variable has a significant effect on increasing sales, with a T-statistic of 2.299 and a P-value of 0.022. Meanwhile, the product shows a significant effect with a T-statistic of 2.304 and a P-value of 0.021. And the price shows a significant effect, with a T-statistic of 2.277 and a P-value of 0.023. These results indicate that it is expected to contribute to the understanding of key factors that drive business growth in the motorcycle spare parts industry. The results can help businesses in this sector to develop more effective marketing strategies to increase sales.