IMPLEMENTATION OF THE INTELLIGENT ORGANIZATION MODEL TO OPTIMIZE ORGANIZATIONAL DEVELOPMENT IN THE ICA MARKET, 2024-2025

The research work entitled Implementation of the Intelligent Organization Model to Optimize Organizational Development in the Ica Market Model (2024-2025) aimed at the application of the intelligent organization model with the purpose of improving the organizational development of this commercial entity. The research was carried out with a descriptive-explanatory approach and used a hypothetical-deductive method, in a non-experimental cross-sectional design. The data was collected through a survey aimed at merchants in the Mercado Modelo de Ica, which covered several sectors such as fruits and vegetables, toys, groceries, footwear, clothing and meats. The sample was made up of 51 merchants, chosen in a non-probabilistic way. The findings showed that the implementation of the intelligent organization model produced notable improvements in internal processes, communication within the organization and the decision-making process, which directly contributed to the strengthening of market management and competitiveness.