Tourists’ Understanding of Heritage Sites Interpretation based on Guided Tour Experience

This study explores how guided tour experiences shape tourists’ understanding and appreciation of cultural heritage through the lens of heritage interpretation. Focusing on four key interpretive elements which are informational accuracy, perceived authenticity, cultural engagement, and contextual relevance, it assesses their influence on tourists’ historical comprehension, emotional resonance, and cultural learning. Using a quantitative approach, data were collected from 216 visitors who participated in guided tours at major heritage landmarks in Melaka, including Dutch Square, the Stadthuys, Porta de Santiago, and Melaka Hill. The results reveal that perceived authenticity and contextual relevance were the strongest predictors of emotional connection and historical understanding, while informational accuracy significantly enhanced knowledge acquisition. Cultural engagement, meanwhile, played a crucial role in fostering appreciation for local traditions and intangible heritage. These findings highlight the importance of well-crafted interpretive narratives and culturally immersive experiences in enriching heritage tourism. Practically, the study offers valuable insights for heritage managers, suggesting that investment in guide training and interpretive content development can significantly enhance the educational and emotional impact of guided tours.