Emerging Digital Spaces: The Case of Bluesky’s Rise During 2024 Brazilian Elections
This paper examines political discourse on Bluesky during Brazil’s 2024 municipal elections, following the unexpected Twitter ban in the country. Using keyword-based data collection and embedding-based sentiment analysis (WEAT), we analyze user perceptions and their evolution across electoral phases. Our findings reveal significant shifts in candidate popularity, closely tied to electoral outcomes and broader ideological trends, with clear patterns of polarization. Notably, candidate sentiment fluctuated between election rounds, reflecting both victories and defeats. This study highlights Bluesky’s emerging role in digital political engagement when mainstream platforms are disrupted.
Authors
- Gisele L. Pappa (ORCID: https://orcid.org/0000-0002-0349-4494)
- Marcelo Sartori Locatelli (ORCID: https://orcid.org/0000-0002-0893-1446)
- Wagner Meira (ORCID: https://orcid.org/0000-0002-2614-2723)
- LUCAS MARQUES DE MESQUITA
- Pedro Robles Dutenhefner (ORCID: https://orcid.org/0000-0002-8968-7413)
- A. C. de S. Chagas (ORCID: https://orcid.org/0000-0003-3939-0088)
- Virgı́lio Almeida (ORCID: https://orcid.org/0000-0001-6452-0361)
- Yan Aquino
- Pedro Bento
- Caio Santana
- Arthur Buzelin
- Lucas Dayrell
- Victoria Estanislau (ORCID: https://orcid.org/0009-0007-7831-7090)
- Samira Malaquias
Publication Details
- Published
- 2025-07-20
- DOI
- https://doi.org/10.5753/brasnam.2025.9402
- Citations
- 1
- Primary Topic
- Social Media and Politics
- Type
- article
- Field-Weighted Citation Impact
- 3.86
Funders
- Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
- Conselho Nacional de Desenvolvimento Científico e Tecnológico
- Fundação de Amparo à Pesquisa do Estado de Minas Gerais