Concept flavor names from English language ENDS advertising in the USA, 2015–2020
The tobacco industry uses concept flavor names, and these names are presented in advertising in the US. This article identified themes and naming practices for concept flavors. Future work may continue to monitor the use of concept flavors and if concept flavor names are used in response to flavor restrictions. Additionally, future research may explore if concept flavors themes are associated with perceived risk, use intentions and behavior.
Authors
- Lauren Czaplicki (ORCID: https://orcid.org/0000-0002-7496-0990)
- Meghan Bridgid Moran (ORCID: https://orcid.org/0000-0001-6745-6668)
- Ryan David Kennedy (ORCID: https://orcid.org/0000-0002-9448-5234)
Institutions
- Johns Hopkins University (US)
Publication Details
- Journal
- Tobacco Induced Diseases
- Published
- 2025-08-28
- DOI
- https://doi.org/10.18332/tid/205762
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00