Interpersonality and Rhetorical Functions of Ideologems in Political Blog Text

The article is devoted to the rhetorical analysis of ideologically marked speech units in the political blog texts. It aims to study their actualization as markers of interpersonality. Based on reviewing the theoretical information about ideologems as a key unit of political language, the methodology of researching blog publications within the framework of textual content hierarchy is developed and applied. As a result, the most frequent ideologems in the Telegram channels of contemporary Russian politicians, as well as the distribution patterns of ideologems in the text are determined. It is proved that ideologems are more often used in strong textual positions, which in the case of Telegram channels include the title (if any), the opening and closing paragraphs of the publication. The key functions of ideologems when actualizing them in strong text compositions were revealed, showing their interpersonal nature: axiologically significant representation of the main theme of the publication (in the initial text position) and increasing the influential potential of prognostic, commissive and slogan components of the publication (in the final text position). It is established that ideologems are used as one of the key techniques of suggestion in political texts. The methodology of identifying dominant ideologems based on the distribution of ideologically labeled units in strong text positions is proposed and tested. The hypothesis that ideologeme signs are key elements of political discourse at the level of textual construction is confirmed.