Exploring the mediating effect of customer pressure and competitive pressure on the relationship between social entrepreneurship and competitive agility

Organizations operate in dynamic and unstable markets, facing pressures from clients to meet their demands and from competitors striving for greater market share. To succeed, organizations must exhibit agility and resilience. This study explores the mediating role of competitive and consumer pressures in the relationship between social entrepreneurship, comprising innovation, social impact, stakeholder engagement, resource mobilization, adaptability, and flexibility, and competitive agility. Using a quantitative approach, data were collected from 374 faculty and administrative staff members at Jordanian universities through a self-administered questionnaire. The findings indicate that social entrepreneurship positively influences competitive agility and that both competitive and consumer pressures mediate this relationship. These pressures drive organizations to explore social entrepreneurship opportunities, enhancing their ability to remain agile and resilient in volatile market conditions. This study contributes to the literature by examining the link between social entrepreneurship and competitive agility in academic institutions, emphasizing the mediating effects of competitor and consumer pressures.