Research on the screening of cultural and creative design factors for the murals in Shengong Palace based on AHP

In the context of the era where the inheritance of excellent traditional culture faces numerous challenges, research on the screening of cultural and creative design factors for the murals in Shengong Palace is still lacking.Therefore, taking the murals in Quanzhou Shengong Palace as the starting point, this study first conducts field investigations and distributes questionnaires within the scope of Shengong Palace to delimit the sample range for extracting the modeling factors of the murals.Secondly, the Analytic Hierarchy Process (AHP) is used to systematically sort out its modeling factors and construct a hierarchical analysis structure model.Thirdly,the comprehensive weights of each modeling factor are calculated and ranked,and combined with the questionnaire survey results,the core cultural factors for cultural and creative product design are accurately selected.The scientific application of the AHP not only provides an objective and quantitative decision-making basis for the screening of cultural and creative product design factors for the murals in Shengong Palace,but also offers new ideas for the innovative development of Chinese traditional murals in the field of modern product design.