Research on the design of Zhangpu paper-cut cultural and creative products based on AHP

In view of the lack of systematic and scientific design methods in the design of traditional paper-cut cultural and creative products in China, the Analytic Hierarchy Process (AHP) method is applied to promote the deep integration of excellent traditional culture and cultural and creative products, and improve the design quality and market competitiveness of cultural and creative products. Taking Zhangpu paper-cut as the research object, firstly, according to the needs of users, the design of its cultural and creative products needs to be determined according to the four design attributes of aesthetics, function, characteristics and modeling, and then further refined to obtain 16 design factors; Once again, the analytic hierarchy process(AHP)is used to calculate the comprehensive weight of each design factor, and the best scheme of Zhangpu paper-cut cultural and creative products is proposed. It opens up a new path for the design of Zhangpu paper-cut cultural and creative products, which has important promotion and application value in the traditional cultural and creative field.