Examining the Impact of Implementing Sustainable Development Goals on Corporate Social Responsibility Initiatives: An Evidence-based Outcome Among Future Leaders in Malaysia

This study examines the importance of Sustainable Development Goals (SDGs) in the Corporate Social Responsibility (CSR) framework in shaping environmental and sustainable development among future leaders in Malaysia. While higher education plays a significant role in advancing the SDG agenda, further research is required to understand its role in community engagement, especially among younger generations who become leaders in the forthcoming year. University CSR engagement with the SDGs often fragments, with theoretical discussions taking precedence over conversations about practical applications. This often leads to neglecting SDG agendas during CSR hands-on initiatives. This study employs a combination of quantitative sampling, online and in-person questionnaires, and structural equation modelling (SEM) to evaluate and conclude the findings. Results indicated that young generations were still confused and unfamiliar with SDG's environmental and sustainability issues. The study found that attitudes significantly predict behavioural intentions in SDG-driven CSR initiatives. However, statistical evidence does not support the impact of subjective norms and control beliefs on behavioural intentions. Therefore, it highlights the importance of promoting an attitude of optimism and encouraging active involvement in sustainable development initiatives. The study underscores the importance of integrating SDG-driven CSR initiatives to cultivate a generation committed to sustainable development and global inclusivity. This research contributes valuable insights for policymakers and educators to design effective strategies that promote active participation and contribution among future leaders in Malaysia. JEL Codes: Keywords: Corporate Social Responsibility (CSR), Future Leaders, Higher Education, Sustainable Development Goals (SDGs), SDG-driven CSR initiatives.