Augmented reality in graphic design education: the proposition of cultural heritage tourism AR design pattern

This study proposes a design pattern for a Cultural Heritage Tourism Augmented Reality Application (ChtAR APP) to enhance student engagement in graphic design education. By integrating AR technology with design thinking methodologies, the ChtAR APP allows students to actively participate in the design process, improving their creative and technical abilities. The study utilises exploratory factor analysis (EFA) and regression analysis to assess the app’s impact on student engagement, revealing that the app significantly boosts engagement across four dimensions: Focused Attention, Perceived Usability, Aesthetic Appeal, and Reward. The findings suggest that AR can effectively engage students in cultural heritage content, fostering deeper interaction and interest. The results also demonstrate the app’s potential to address the gap in design education by incorporating emerging technologies like AR. This research provides a practical teaching framework for integrating AR into design curricula, promoting innovation, and enhancing student learning experiences. The study contributes to the growing knowledge on AR in education, offering valuable insights for further exploration and application in other design fields.