Technology Adoption in Artisan Family Business: A Perspective Article

This study explores the necessity for artisan family businesses to adopt digital technology to be sustainable in the post-pandemic cultural tourism industry. The current study aims to highlight the importance of assessing the acceptance of technology by the artisan family business in terms of technology adoption before embracing the digital transformation journey. This study reviewed the existing works of literature related to the digital transformation of family businesses, particularly within the context of artisan family businesses in the cultural tourism industry. Digital transformation is one of the most influential factors for businesses from a long-term perspective. Hence, digital transformation is a critical element to the survival of organisations in the long run. Therefore, assessing technology acceptance related to artisan family businesses is crucial for successful adoption, which helps in the survival of such businesses and, in turn, supports the United Nations Sustainable Development Goals (UN-SDGs). This present study has effectively made a strong assertion of the significance of assessing the technological acceptance among artisan family businesses before adopting relevant kinds of technology. The study offers policymakers and stakeholders an analytical roadmap to help organizations bolster their efforts in their digital transformation processes.