ARTIFICIAL INTELLIGENCE AS A MEDIATING VARIABLE IN THE RELATIONSHIP BETWEEN STRATEGIC LEADERSHIP AND EMPLOYEE PERFORMANCE IN PALESTINIAN COMMERCIAL BANKS

This study aimed to examine artificial intelligence (AI) as a mediating variable in the relationship between strategic leadership and employee performance in Palestinian commercial banks.The researchers employed the descriptive-analytical approach, targeting a study population of 3,569 employees working in Palestinian commercial banks.A sample of 291 participants was selected, and data were collected using a validated and reliable questionnaire.After conducting statistical analyses using appropriate statistical tests, the study found that strategic leadership in Palestinian commercial banks was at a high level, the utilization of AI applications was significant, and employee performance was also high.The results indicated that strategic leadership significantly contributes to improving employee performance by effectively directing human resources and motivating them to achieve organizational goals.The study also demonstrated that the use of AI technologies enhances employee efficiency, reduces operational errors, and fosters innovation in task execution.Additionally, the findings confirmed that AI plays a mediating role between strategic leadership and employee performance by indirectly enhancing the impact of strategic leadership on performance through improved efficiency and job creativity.Based on the study's findings, the researchers provided several recommendations.