The Effect of Self-presentation and Affordance on Intention to Use Metaverse Platforms: Mediating Effects of Emotional Responses(PAD)

This study examines the antecedents influencing PAD(Pleasure, Arousal, Dominance) in the context of metaverse and the resulting factors of PAD.A survey was conducted among metaverse users to investigate the effects of self-expression and affordance on PAD, and whether these factors influence usage intention through PAD.The research findings indicate that self-expression positively affects arousal and dominance among the PAD dimensions, while affordance positively influences all three dimensions: pleasure, arousal, and dominance.Among the PAD dimensions, pleasure showed a significant positive effect on usage intention, whereas dominance exhibited a significant negative effect.Finally, self-expression and affordance sequentially mediated through PAD to positively influence usage intention.These results provide insights