A study on the impact of brand logo redesign on consumers' cognitive dissonance -Focusing on food brand redesign-
This study examines how changes in visual elements during brand logo redesigns can cause cognitive dissonance among consumers and, consequently, affect their attitudes toward the brand.As market competition intensifies and the need for brand redesign grows, many companies are reorganizing the visual
Authors
- Yinan Shi
- Kim heehyun
Publication Details
- Journal
- Journal of Next-generation Convergence Information Services Technology
- Published
- 2025-08-28
- DOI
- https://doi.org/10.29056/jncist.2025.08.06
- Primary Topic
- Diverse Topics in Contemporary Research
- Type
- article
- Field-Weighted Citation Impact
- 0.00