Marketing and logistics support for agricultural and processing enterprises

This article aimed to examine the impact of marketing and logistics strategies on the economic performance of agricultural enterprises in Ukraine, particularly in terms of competitiveness, cost optimisation, and income growth. To achieve this, the study employed a methodology involving the analysis of the economic aspects of marketing and logistics support for agricultural enterprises, using academic publications, industry reports, and practical data. Both quantitative and qualitative research methods were used to assess effectiveness, including financial performance analysis, evaluation of marketing and logistics strategies, and analysis of the impact of digital technologies on business process efficiency. The findings revealed that the integration of marketing and logistics strategies enabled agricultural enterprises to significantly reduce costs, particularly in transportation and storage. The introduction of digital platforms for inventory management and transport optimisation led to a 12%-18% reduction in expenses. In 2024, the total revenue of Ukrainian agricultural enterprises reached 2.4 trillion UAH, which is 2.6 times higher than the figure recorded in 2023. The highest revenue volumes were recorded in Vinnytsia (292.8 billion UAH), Cherkasy (265.3 billion UAH), and Poltava (216.2 billion UAH) regions. The implementation of automated transport systems reduced transportation costs by 10%-20%, while the use of Global Positioning System monitoring to optimise routes resulted in a 15% decrease in fuel expenditure. The findings confirmed that the effective use of marketing and logistics strategies has become a key factor in ensuring the competitiveness of agricultural enterprises. The integration of marketing and logistics enabled cost reduction, improved operational efficiency, and contributed to the financial resilience of enterprises in the face of global economic challenges. The introduction of digital tools and process automation proved essential for achieving high productivity and cost reduction. The practical significance of the study lies in the development of recommendations for optimising the marketing and logistics processes of agricultural enterprises, enabling reduced costs, enhanced management efficiency, and greater financial stability in a dynamic market environment