Designing Religiously Informed and Culturally Acceptable Tobacco Cessation Interventions for UK-Based Muslims
Members of British Muslim communities identified challenges with using Ramadan as a "window of opportunity" for tobacco behavior change and favored quitting ahead of time for Ramadan or capitalizing on tobacco behavior change achieved during Ramadan to promote a quit attempt afterward. Taking a "light touch" approach with religiously tailored messaging could help engage Muslim people who smoke in cessation support. However, avoiding any strong or negatively framed tobacco-related messages linked to religious phrases or imagery is important. This work reinforces the importance of engaging with communities when considering culturally adapting interventions to prevent misdirected adaptions.
Authors
- Rachna Begh (ORCID: https://orcid.org/0000-0003-0822-9689)
- Salman Waqar (ORCID: https://orcid.org/0000-0001-7886-873X)
- Chloë Brown (ORCID: https://orcid.org/0000-0002-9229-3351)
- Caitlin Notley (ORCID: https://orcid.org/0000-0003-0876-3304)
- Felix Naughton (ORCID: https://orcid.org/0000-0001-9790-2796)
- Sylvia Barnes
- Aimie Hope (ORCID: https://orcid.org/0000-0002-1920-0876)
- Nicola Lindson (ORCID: https://orcid.org/0000-0003-2539-9268)
- Carole Gardener (ORCID: https://orcid.org/0000-0002-8064-3780)
Institutions
- University of East Anglia (GB)
- University of Oxford (GB)
- Tyndall Centre (GB)
- University of Southampton (GB)
- Imperial College London (GB)
Publication Details
- Journal
- Nicotine & Tobacco Research
- Published
- 2025-08-27
- DOI
- https://doi.org/10.1093/ntr/ntaf178
- Primary Topic
- Halal products and consumer behavior
- Type
- article
- Field-Weighted Citation Impact
- 0.00