Relevance of Artificial Intelligence (AI) in the Three Star Motels in Hospitality Industry for Sustainability
The aim of the study was to produce a set of strategies on the factors that affect the employee’s expectation in the six selected 3-star motels. The background of the study further highlighted some studies that were carried out by other researchers to find factors that affect customer’s expectation on service quality. The studies carried out by these researchers pointed out lists of suggestions for future researchers to implement when do researches on good service quality. The studies main objective was to identify the employee’s perceptions on (AI) artificial intelligence performance in 3-star motels, in Kwekwe, Zimbabwe. The literature review outlined detailed literature about service quality from a global perspective down to Zimbabwe. The literature reviewed different critics made by scholars which explains employee perceptions on the effects of (AI) artificial intelligence in purchasing and supply this study seeks to fill in the literature gap. Implementation of the review was also discussed. The population was 80 and the sample size was 60 respondents being the chefs, human resources personnel, cleaners, management personel, directors and general cleaners. Mixed research method was used in the research and quantitative data was analysed and qualitative data was analysed using thematic analysis. The research paper is in line with the sustainable development goals 3, 6, 8, 9, and 11.
Authors
- Evelyn Kumbirai Tapfuma
Institutions
- Bindura University of Science Education (ZW)
Publication Details
- Journal
- International Journal of Sustainability in Business and Economics
- Published
- 2025-08-28
- DOI
- https://doi.org/10.51137/wrp.ijsbe.2025.etrt.45870
- Primary Topic
- Halal products and consumer behavior
- Type
- article
- Field-Weighted Citation Impact
- 0.00