EXPLORING BUILT HERITAGE OF GUJRAT (PAKISTAN): BRIDGING HISTORY WITH MODERN TOURISM

Located in the Punjab region of Pakistan, Gujrat is a city that once flourished with immense historical and cultural depth. The mosques, gurdwaras, samadhis and even the forts tell stories from decades ago depicting the Mughals, Sikhs and British influences on its architecture, which we aim to discuss in this document. In addition to construction diversity, the city holds potential for sustainable tourism development. The growing issue of urbanization has led to an upsurge in tourist activity, which poses threats to geographical as well as heritage conservation, which we intend to highlight further along in our document. Through interviews and fieldwork, it identifies the key obstacles to sustainable tourism and provides actionable recommendations for integrating modern tourism with heritage preservation. This study employs for a sustainable tourism model that empowers local communities, promotes cultural exchange, and ensures the long-term protection of Gujrat’s tangible heritage. It calls for cooperative efforts between local stakeholders, governmental bodies, and the international tourism industry to promote responsible tourism that respects and celebrates the city’s diverse cultural history.