Analysing Research Trends on Behavioural Intentions in Hospitality and Tourism: A Bibliometric Study

The tourists’ psychology, perception, and behavioural intentions have been the areas of research interest for many years. These studies help industry and policymakers to develop a better understanding of tourists’ choices and preferences, based on which the destination management, planning, and service delivery can be customized. Therefore, this bibliometric study explores the existing literature related to behavioural intentions to project directions for future studies. 416 articles from 2002 to 2025 were extracted from Scopus database and analysed using VosViewer and Biblioshiny software. There has been prolific growth in the number of articles produced since 2002. The keywords and thematic analysis gave insights into research trends on behavioural intentions in the hospitality and tourism industry. The highly cited papers pave the path for potential researchers to understand the research focus in the given area. The analysis of leading institutions and authors gives rise to opportunities for global research collaborations. Previous bibliometric studies have undertaken individual variables of behavioural intentions like trust and revisit intentions, but no study has been conducted on behavioural intentions. The study concludes that the tourism industry, academicians and policymakers should consider these aspects to tailor their offerings as per the behavioural intentions of the tourists to succeed in business.