TOURISM AS A CATALYST FOR PAKISTAN’S ECONOMIC DEVELOPMENT: A LESSON FROM VIETNAM

The topic of this research paper is Pakistan’s Tourism potential, which is considered as the catalyst for economic development–lessons from Vietnam. The prime object of this study is to extract outline for the role of tourism industry in economic development of the country. This research is a descriptive method. In this study, the data collection technique is used through book review and literature review method. Pakistan has unique natural beauty, a rich historical heritage, and vibrant cultural diversity similar to Vietnam. However, Vietnam has developed Community Based Tourism (CBT) model that has been empowering local communities, safeguarding old traditions, and generating a sustainable income. The tourism potential of Pakistan not only has the power to transform its economy, but also enhances its global recognition. Tourism industry of Pakistan has strength to generate up to 2 billion USD in revenue; if the government adopts a successful tourism plan besides having similar model of Vietnam.