Innovation and Practice of Cultural Tourism Marketing Strategies under Social Media

With the rapid development of digital technology, social media has become the core battlefield for cultural tourism marketing, and the traditional one-way dissemination model is facing severe challenges. This research aims to deeply explore the innovative and practical paths of cultural tourism marketing strategies in the social media environment. First, this paper analyzes the background of marketing transformation in the cultural tourism industry in the new media era, pointing out the shift in user demand from "sightseeing" to "experience" and the profound evolution of content creation and dissemination models, then, this paper sorts out core strategies such as content marketing, influencer/KOL (Key Opinion Leader) marketing, user-generated content (UGC) incentive, and immersive interactive experience, and conducts empirical analysis in combination with typical cases such as " The Grand Tang Mall" and "Chengdu Research Base of Giant Panda Breeding", analyzing the logic behind their success - by building emotional connection, shaping unique IP, and achieving the coordination of public and private domain traffic, thereby effectively enhancing brand awareness and user stickiness, finally, this paper builds a new model of cultural tourism marketing around "content as king, users at heart, and data as wings", and proposes future development trends, providing theoretical guidance and practical references for the continuous innovation and healthy development of the cultural tourism industry under social media.