Philanthropic Behaviour Of University Teknologi Mara Alumni: Are They Committed To Contribute To Waqf Education Fund?

Philanthropic behaviour requires individuals to contribute their time, or money. Some people philanthropically behave as they believe they must contribute, not because of worldly returns like profit or improved image. Philanthropic commitment to society is a way of realizing fund sustainability. Thus, alumni play a crucial role in sustaining HEIs through their commitment to philanthropic initiatives, such as waqf education funds. This study examines the philanthropic behaviour of UiTM alumni in contributing to the waqf education fund, which provides financial assistance to students. Using the Investment Model as a theoretical framework, this research investigates the impact of satisfaction, alternative quality, and investment on alumni commitment. A quantitative approach was adopted and data were collected through an online questionnaire. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze the data, employing PLS Algorithm, Bootstrapping, and Blindfolding techniques. Findings indicate that alumni commitment to contributing to the waqf education fund is not significant, as the tested hypotheses were largely unsupported. These results highlight the need for HEIs to strengthen alumni engagement and develop strategies to enhance philanthropic commitment.