THE INFLUENCE OF YOUTUBERS ON THE PURCHASING HABITS OF CONSUMERS IN THE COIMBATORE DISTRICT

Agriculture automation serves as a sole concern for every country andproves to be a vital factor for the economic development as portrayed by Mahatma Gandhi rightly as the Backbone of the country .Unlike industrial developments observed like industry 4.0 agricultural developments are claimed as Agriculture 4.0 by incorporating smart agriculture.Due to the increase in the population size need for food emerged as the primary want for people globally.The production made by the farmers through traditional means were inadequate to serve the needs of the society.Smart agricultural methods focused on two premium aspects one being agricultural production and Traditional methods practised by farmers arenot adequate to aid the cumulativeclaim and they have to hinder the mudby using detrimental pesticides in an exaggerated way.The agricultural technology has been adopted to reduce labour intensiveness and time consuming process.Few problems related to agriculture are low productivity, volatility in the price of food, hesitation in adopting new farming trends, water management, types of pollution etc. Automation of farming practices has proved to increase the gainf romthe soil and also has strengthened the soil fertility.Pertaining to the need for automation and to know the impact of automation in agriculture this study was propagated.The primary data was used to collect data with the help of a well-structured questionnaire.Snowball sampling method was adopted as it was very difficult to identify the respondents who used automatised agriculture in their farms.Results of the study provided a positive sign that the respondents were satisfied in adopting the automation in agriculture.