Activitats verbals de la construcció d'autoimatge en el discurs parlamentari

In the present work, an analysis of self-image activities is carried out within the framework of parliamentary language, which is also intended to reflect the values that politicians defend in order to constitute or reaffirm their social image. In addition, the study analyses the possible neutral, polite or impolite social effects of self-image activities on the interlocutors or recipients of the interventions. It is assumed that the studied interventions involve strategic behaviour, they have a goal which is, among oth­er things, to enhance the image of the speaker and thereby gain the favour of multiple audiences. The theoretical framework is based on the concept of image activities (Her­nández Flores, 2013), considering the social image from the basic categories of auton­omy and affiliation (Bravo, 1999) with its individual and group realizations (Bravo, 1999, 2002). The analysis carried out shows that the most productive strategy of the self-image activity is that of group affiliation whose social effect is usually neutral, which means that the self-image of the own group presents the main objective of the strategy.