Socio-communicative technologies in the context of the library and information sector

The relevance of the research topic stems from the rapid digital transformation of society, the growing role of information technologies, and the need for libraries to adapt to new communication challenges. This study aimed to highlight the essence of socio-communicative technologies and to determine the prospects for their use as a tool for managing the library and information sector. The research methodology involved the application of general scientific methods, specifically structural analysis and synthesis, which have facilitated the clarification of key terms and concepts relevant to the functioning and development of the phenomenon of socio communicative technologies. The methods of systematisation and generalisation were used to propose the implementation of action frameworks involving socio-communicative technologies within the library and information domain. The findings indicated that socio-communicative technologies played a significant role in shaping and supporting the functioning of the library and information sector, which was influenced by rapid social change and substantial internal transformations within library institutions resulting from informatisation processes. Socio communicative technologies in the library and information sector have included social media platforms, chatbots for user interaction, webinars and online lectures, automated library information systems, mobile library applications, virtual tours, and gamification. In 2024, these technologies reflected emerging characteristics and relationships within the sector, supporting professionals in generating new ideas, tracking developments in the field by monitoring document and information flows and datasets, formulating tasks for the automation of information processes, and functioning confidently as effective communicators in the modern information space, while fulfilling their professional responsibilities. In the modern world, the use of sociocommunicative technologies in the library and information sphere remained limited and lacks sufficient tools for social design and effective methods of influence. Nonetheless, these technologies serve an important role in identifying challenges in library operations, accurately determining their causes, and exploring optimal solutions