SOCIAL MEDIA, SOCIAL INCLUSION AND POLITICAL EMPOWERMENT

The use of social media has been increasing day by day. It is playing important role in mobilizing the consciousness among the citizen as well as enhancing their participation and accountability towards different aspects of the society. In the contemporary word social media has become powerful agent of political change and social inclusion. The active participation in social media has contributed a lot towards political education and inclusion of the citizen. In the present study an attempt has been to analyze the role of social media in the field of political education and social inclusion of the citizen. The paper also makes suggestions to enhance social Media’s potential for political education and social inclusion. The analysis was conducted with a sample of 200 educated respondents from three towns of southern Assam i,e Silchar, Sribhumi and Hailakandi. Both primary and secondary data were used to draw conclusion from the study. Primary data was randomly collected using questionnaires and secondary data were collected from Articles, Journals and Internet.