Management Strategies to Enhance the Competitive Advantage through Customer Satisfaction
This research underscores the significance of customer satisfaction (CS) as a vital component for businesses to gain a competitive edge in the current dynamic and challenging market. Through a systematic analysis of 148 articles, this study confirms the marketing mix (MM) positive impact on CS, which subsequently fosters customer loyalty and contributes to corporate sustainability. The findings offer valuable insights for companies to develop effective marketing strategies that enhance CS and loyalty, ultimately driving increased market share and profitability.
Authors
- Moodhi Raid
- Hadi Mareeh
- Sunil Kumar Saroha
- Saddam A. Hazaea (ORCID: https://orcid.org/0000-0002-9440-0798)
- Fozi Ali Belhaj (ORCID: https://orcid.org/0000-0001-7558-5873)
- Mohammed Hael (ORCID: https://orcid.org/0000-0003-0967-5541)
Institutions
- Kunming University of Science and Technology (CN)
- University of Science and Technology (YE)
- Shandong University (CN)
- Shandong Management University (CN)
- Al Yamamah University (SA)
- Arab Open University (SA)
- Yunnan University of Finance And Economics (CN)
- University of Aden (YE)
Publication Details
- Journal
- TEM Journal
- Published
- 2025-08-27
- DOI
- https://doi.org/10.18421/tem143-27
- Primary Topic
- Organizational Leadership and Management Strategies
- Type
- article
- Field-Weighted Citation Impact
- 0.00