Social Media and Activism in Assam: Catalyzing Change through Digital Platform

Social media has become a powerful tool for civic expression in recent years, especially in areas that are experiencing social and political unrest. Assam, with its unique cultural identity and history of protest, has witnessed a striking transformation in the way activism takes shape. Earlier it used to only happen in physical places like college campuses, street corners, and union meetings. Now, it has quickly and greatly spread to the digital world. This study looks at how social media and activism affect civic participation in Assam. It looks at early waves of digital activism in 2010, when Facebook campaigns run by teens and young adults brought attention to important issues like the safety of women, the need for media responsibility, and immigration issues. People began to use technology to reach more people after this event. The paper also examines how LGBTQ+ activism has grown in Assam particularly through groups like XUKIA and the role of digital platforms in giving marginalized voice greater visibility. The study looks into how digital expressions affect the real world. Examples include online campaigns that turn into street protests, graffiti projects started by individual artists, and community-led efforts to raise awareness. These examples show that social media is not only a place to share information, but also a way to get people to do things in the real world. The research also explores not just the success stories but also the challenges and obstacles faced by digital activists in Assam. Keywords: Digital activism, digital platforms, social media, youth and queer resistance.