RELATIONSHIP BETWEEN USER GENERATED CONTENT AND USER EXPERIENCE

The article establishes the relationship between user-generated content (UGC) and user experience (UX). It explores the two-way process whereby UGC influences UX design, and positive user experience encourages more active UGC creation. The author considers user-generated content as an important source of information needed to improve user experience and analyzes the capabilities of interfaces to attract audiences, form emotional attachments, increase trust and loyalty of users, which in turn stimulates active placement of UGC. The article provides recommendations for implementing best UX practices to attract user-generated content.