ADDITIONAL FUNCTIONALITY OF NON-PROFESSIONAL CINEMA BLOGS ON THE «YOUTUBE» PLATFORM

Film blogs are a unique and multifaceted content, including film selections, mini-analyses focusing on key moments, posters of new releases, analysis of the film industry with an in-depth look at trends. Authors often turn to interactive formats to engage viewers, multimedia elements that enrich perception, hypertextuality that provides access to additional materials, and influencers that influence audience preferences. All this turns film blogs not only into a source of information, but also into an important element of the cultural landscape. They shape viewers’ tastes, create a platform for dialogue and promote the development of critical thinking. Art blogs about cinema continue to evolve, adapting to new formats of content consumption, which allows them to actively popularize cinema and support cultural dialogue. This article presents and describes in detail the main functions of film blogs as a popular segment of the modern media landscape.